Liès Ainouche, founder of StratExpert LLC, offers a unique blend of experience gained across three continents. Born and raised in Paris, France, Liès graduated as valedictorian with honors from both his Bachelor in Econometrics and Finance and his Master in Political Science. His career began with a company focused on operational military training for international partners of France, where he excelled in business development and project management.

In 2013, Liès spearheaded a project with the French Embassy in Bamako, Mali, facilitating a Public-Private Partnership that supported French businesses in a country undergoing reconstruction. This experience led him to Canada in 2014, where he and his wife settled in Winnipeg, Manitoba.

In Canada, Liès transitioned from retail management to a pivotal role at the Provincial Teachers’ Pension Plan, leading customer service and implementing a web-conferencing system. His expertise was further developed at Canadian Pacific Railroad (now CPKC), where he designed the Carload Onboarding Program, assisting nearly 250 customers.

At his previous company, Verbio North America, Liès managed the logistics for a Biodiesel plant in Welland, Ontario, the Biorefinery plant in Nevada, Iowa and the Ethanol plant in South Bend, Indiana. He handled procurement, contract management, inventory, and fleet optimization, also contributing to M&A projects and the acquisition of the South Bend Ethanol plant. Over his four-year tenure, he streamlined processes, built a high-performing team, and set the stage for North American expansion.

Now based in the Dallas-Fort Worth (DFW) area, Liès leverages his extensive, international experience to establish StratExpert LLC. His unique global perspective and deep expertise in creating value, optimizing processes, and developing talent, position him to offer unparalleled consulting services. Fluent in French and English, and familiar with French, US, and Canadian cultures, Liès is known for his innovative thinking, thorough approach, and commitment to delivering results.

Liès and his wife are parents to two daughters. He loves spending quality time with his family, especially enjoying outdoor activities together.